Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model
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Set Alert for Product: Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model - $2,598.00
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| Price history for Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model | |
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Last Amazon price update was: January 6, 2025 12:47
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Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model
$2,598.00
Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Price comparison
Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Price History
Price History for Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive...
Statistics
| Current Price | $2,598.00 | January 6, 2025 |
| Highest Price | $2,998.00 | October 20, 2024 |
| Lowest Price | $2,598.00 | November 10, 2024 |
Since October 5, 2024
Last price changes
| $2,598.00 | November 10, 2024 |
| $2,998.00 | October 20, 2024 |
| $2,698.00 | October 12, 2024 |
| $2,898.00 | October 5, 2024 |
Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Description
- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
- MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR-FREE ACTION: Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Specification
Specification: Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model
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Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Videos
Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model Reviews (11)
11 reviews for Sony 77 Inch OLED 4K Ultra HD TV (K-77XR80), 2024 Model
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John W –
I hooked up my new TV to my Apple TV 4K and sound system and I thought everything was fine. Then I started getting 1-2 second black outs every 10 minutes or so. I checked Sony support and there was no help there. I posted to the Sony Community and nobody there had any suggestions. But I did find another post about synchronizing video feeds so I set my Apple to 1080p Dolby Vision and got rid of the blackouts. But that didn’t feel right, so I bought a new high end HDMI 4K/8k cable, set my Apple back to 4K Dolby Vision and now everything is fine. Lesson learned, upgrade everything at the same time.
That said, this is a beautiful TV and I love it now that I’ve worked the kinks out of my setup. Big thumbs up.
Ryan Walker –
I was unable to set up the TV, as it would not go any further than the welcome page. Called Sony Tech Support on 9/8/24. The rep did not have me try anything on the TV itself, just the remote and attributed my issue with the remote. He ordered another one and I received it today, 9/11/24. Same problem. Called Sony again and it was immediately escalated to a tech supervisor. He had me go through multiple steps on the remote as well as the TV. He also did some further investigation regarding the remote and found no issues that would cause the problem, after which he determined that it was a defect in the TV. He then told me he could order the part to correct the issue, which would indicate that this problem was found in Sony’s system. How else would he know which part to order? I’m not having a repairman tear the brand new TV apart to fix the problem. Will be returning the TV. I will say that Sony’s customer service seems to be good, and have read many reviews about other TV manufacturers’ being terrible. Still not going to re-order a Sony.
Melissa Carmelia –
OLED TV picture is amazing.
The TV interface and setup was relatively painless….
The reason for 4 stars rather than five is rather than asking you if you wanted certain apps, it preinstalled all sorts of useless crap and you had to go in a manually clean up the app list one bloatware app at a time.
Install NOTHING then prompt for what you want to have installed, would be way better.
P. T. Breed –
I purchased the Bravia 8 55 inch TV to replace my 7 year old Samsung 4K TV that had intermittent pixel issues. I must say this Sony OLED has an amazing picture especially with the deep blacks it has. I paired this TV with the Sony Theatre 8 sound bar that has phenomenal surround sound. Of course gaming on PS5 with Dolby Atmos enabled speaks for itself. Highly reccomend this OLED TV you won’t be disappointed!
Susan L. Schwartz –
The Bravia 8 was a replacement for a 16-year-old Sharp 52-inch, which abruptly perished on night. With that large leap in technology, the improvement in visuals was breathtaking. Sony’s build quality is impressive as well. This was a great purchase.
However… I do have a few general industry-wide caveats, which are the reason I can’t honestly give my Bravia 8 the full 5 stars it would otherwise easily qualify for.
* The Bravia 8 doesn’t get along with the rest of my system as well as the ancient Sharp it replaced. I’m sure this isn’t a Sony thing, nor a Bravia 8 thing. It’s the move toward ever-‘smarter’ components – each of which wants to run things it’s own way. Going through the inevitable ‘control my other devices’ setup only makes the conflicts worse – I wish there was a setting to tell all the devices to just mind their own business. I’d still be using four remotes, but at least I wouldn’t have my control inputs being constantly over-ridden.
* Along with the uppity built-in smarts, there’s a serious dearth of available technical over-rides and read-outs. For instance, I’ve got a PC hooked up, and it’s hit or miss whether the TV will recognize the correct resolution – and there’s no manual setting to brute-force the resolution. At the same time, while my cable (IPTV) box is delivering a superb image, there’s no way to confirm that it and the TV are in fact doing the promised 4K, or just getting by on really good 1080p – and, again, no easy way to enforce that outcome.
* The TV really wants individual HDMI devices to be plugged directly into it. And yet, after a full agonizing day, I was unable to get Audio Return Channel working – either via HDMI or optical connection – to provide full surround sound through my receiver. So I wasted another sweaty hour putting things back the way they were in the first place – everything plugged into the receiver, with a single HDMI connection to the TV. That setup is still quirky and mysterious (as much the fault of the receiver as the TV), but nonetheless, things feel a lot more rational this way.
* On the positive side, the TV has not been overbearing about Internet connectivity. I get an occasional warning popup to the effect that my Ethernet cable is disconnected, and so far that’s it. On the negative side, I did need to enable GoogleTV at least once for the purposes of configuration (see next point). But back on the positive side, GoogleTV is quite functional, and obviously benefits from Google’s extensive Android experience. If my TV simply *must* have an OS, I guess it’s just as well to have a good one.
* In order to properly set up the picture, I needed to run a professional calibration app in GoogleTV – this instantly enabled a full range of picture settings in the Bravia on-screen menus. Having worked in computers and consumer electronics for decades, I do not enjoy being ‘protected’ from using my lifetime of know-how. The full settings could be disabled by default, yet made safely accessible behind a simple warning message.
* Accessing the full settings is important, because even in Professional mode I found the image drastically over-saturated. Once I’d turned the saturation down (and boosted the gamma very slightly to compensate for the fact that I run at low brightness), the image became astonishingly life-like. Watching talk-shows and the like, I often feel that the presenters are in the room with me.
Bottom line: Bravia 8 – full marks, it’s a terrific TV. The OLED blacks are miraculous, the color gamut is gorgeous, and even older DVD-quality content looks better than ever before. Consumer industry: continuing failing grade, you need to wise up a bit!
Jan B. –
Been researching for years. So happy with this. Plan on at least 2 ppl helping with set up
Kevin Proaper –
🤙🏼
Jan B. –
This tv is worth every penny. I have owned Sony tvs for most of my adult life. I have zero complaints about Sony. The picture quality continues to get better and better. This tv replaces a Sony Bravia that I had for 17 years. There was nothing wrong with the one I replaced I just wanted a bigger tv. I thought the picture on the old tv was very crisp and clear but when I turned on the new one WOW!! I can see every pore on a persons face. It is perfect. I see no reason why I won’t get another 17 or more years out of this one. Love, love love it!!
Kevin Proaper –
Jamás había tenido una pantalla oled, es vdad lo que dicen, es la mejor forma de ver películas, la imagen que subí no le hace justicia, llevo una semana con ella y no he dejado de ver pelis o jugar PS5, la cuídare como se debe, vale cads peso gastado 🙌🏻
Jim –
I have never purchased a television that wasn’t from a big box retailer. Researched and this was the best size and reviews for my needs. Amazon delivered quickly and were nice enough to not just leave it on my porch. It was easy to unbox and set up thanks to a You Tube video. I couldn’t set up Google TV so had to call and Sony had to update it. I decided to just keep it as standard TV since I have cable and a few streamers that were directly on the remote. I also had to adjust the picture to Vivid and adjust the blackness on the picture but that was easy to do. 55″ was the right size as I was replacing a 14 year old Sony 46″. Sony seems to have the best picture quality, find others way too vibrant and unnatural. The sound is also quite good on this set. I would recommend it as a good tv especially since I went by reviews only and did not see it in store. The picture is vibrant and looks so crisp, clear and natural. Amazon delivered!
Ryan Walker –
I’m not that impressed with picture quality or the interface within the programing of the TV. I’m disappointed with visuals. Also packaging could be better. Luckily the screen wasn’t damaged. Look at pics. I’ve owned Samsung for many years and I wish now I had purchased another tv from samsung.